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Enhancing Customer Engagement with RingCentral UC and CC: Two Case Studies


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Customer engagement is critical to any thriving business. Companies that master connecting with their clients both stand out from the competition and also build loyalty and drive growth. Solutions like RingCentral's Unified Communications (UC) and Contact Center (CC) are redefining how businesses communicate with customers.

For organizations seeking to procure this solution, a partner like StrategiCom offers the expertise to make the transition seamless, ensuring that companies are well-equipped to harness the full power of RingCentral’s solutions.


Overview of RingCentral UC and CC

RingCentral delivers industry-leading unified communications and contact center solutions that have transformed the way modern businesses interact with their customers. The RingCentral UC suite combines voice, video, team messaging, and collaboration features, while RingCentral Contact Center bridges the gap between companies and their clients with omnichannel support.


Key Benefits and Features:

The synergistic blend of RingCentral UC and CC offers numerous benefits including:

  • Enhanced communication across all customer touchpoints.

  • Streamlined internal collaboration leading to better customer experiences.

  • Rich analytics and reporting for informed decision-making.

  • Secure and reliable cloud-based architecture.

Female call center agent wearing headphones at her workstation.

Detailed Features of RingCentral Contact Center™

RingCentral’s CC solution stands out with:

  • Workforce Engagement Management: Empowering teams through workforce optimization, quality management, and advanced analytics.

  • Omnichannel Support: Engage with customers on the channel of their choice, including voice, SMS, email, webchat, and social media.

  • Advanced IVR Capabilities: Interactive Voice Response (IVR) system increases customer self-service while reducing wait times.

  • Intelligent Routing: Route calls to the right agent at the right time, improving first call resolution rates.

  • Real-Time Monitoring: Supervisors can monitor and coach agents in real-time for improved performance.

  • AI-powered Chatbots: Automate routine tasks and provide quick responses to common inquiries with AI-powered chatbots.

  • Flexible, Reliable, and Secure: Cloud-based flexibility coupled with steadfast reliability and enterprise-level security.

  • Smart Packaging Options: Customizable contact center packages tailored to unique business needs.


Customer service representatives in a call center, collaborating to deliver top-notch support and assistance to clients.

Smart Routing: Enhancing Customer Experience

Smart Routing within RingCentral Contact Center leverages advanced technologies to ensure that customers are connected to the most appropriate agent, enhancing the overall service experience. This intelligent routing involves several key components:

  • Skills-Based Routing: This method directs calls based on the specific skills of available agents, ensuring that customers are matched with an agent who has the expertise to address their particular needs. For example, a customer with technical support questions will be connected to an agent trained in technical support.

  • Data-Driven Routing: Leveraging customer data and interaction history, data-driven routing ensures that customers are directed to the agent most suited to their needs or to the one they have successfully interacted with in the past.

  • Screen Pops for Personalized Interactions: When an agent receives a call, relevant customer information is automatically displayed (or "popped") on their screen. This may include the customer's name, account information, past interactions, and any outstanding issues.

Analytics, Reporting, and Supervisor Tools

One of the pivotal strengths of RingCentral’s Contact Center solution is its robust analytics, reporting, and supervisor tools, designed to empower leaders and ensure the highest standards of customer engagement. Through a comprehensive suite of features, businesses can monitor performance metrics in real-time, drive strategic decisions, and optimize agent productivity.


  • Widget-Based Dashboards: RingCentral introduces customizable widget-based dashboards that provide supervisors with a real-time overview of call center metrics and KPIs. These dashboards are highly adaptable, allowing supervisors to focus on the data most relevant to their operational objectives, including call volumes, service levels, agent availability, and more.

  • Call Recording and Monitoring: Ensuring quality assurance and compliance, RingCentral offers advanced call recording and monitoring features. Supervisors can listen to live calls without agent or customer knowledge—a practice known as silent monitoring—or they can opt for recorded calls to evaluate agent performance retrospectively.

  • Comprehensive Reporting Tools: For deep insights into call center operations, RingCentral’s comprehensive reporting tools analyze data across various dimensions. From detailed performance reports of individual agents to broad analyses of call center trends over time, these tools equip leaders with the information needed to make informed decisions.

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Case Study 1: Novatech

Novatech, a managed IT service provider, faced the challenge of maintaining seamless connectivity and sustained sales growth during the tumultuous times of the COVID-19 pandemic. With a dedicated team of over 200 technical professionals and an ever-growing customer base, Novatech needed a reliable contact center solution that could meet the increasing demand for remote support without compromising on quality.

After evaluating multiple options, Novatech chose RingCentral’s Contact Center solution due to its advanced features, robust analytics capabilities, and cloud-based flexibility. With the implementation of RingCentral’s contact center solution, Novatech was able to achieve the following:


  • Improved Call Handling and Reduced Wait Times: With RingCentral's advanced IVR capabilities and intelligent routing, Novatech was able to increase customer self-service options while reducing wait times. This resulted in improved call handling and increased customer satisfaction.

  • Streamlined Operations and Improved Agent Performance: RingCentral's customizable dashboards, detailed reporting tools, and call recording features allowed Novatech to streamline its operations and gain insights into agent performance. This helped identify areas of improvement, leading to increased efficiency and productivity.

  • Seamless Remote Support: With the cloud-based flexibility of RingCentral’s Contact Center solution, Novatech was able to transition seamlessly to remote work during the pandemic. This ensured uninterrupted support for their customers, maintaining business continuity and sustaining sales growth.

Results Achieved:

Some of the notable results achieved were:

  • Reduced Average Wait Time: With advanced IVR and intelligent routing, Novatech was able to reduce its average wait time from 3 minutes to under a minute.

  • Increased First Call Resolution Rate: The improved call handling capabilities of RingCentral’s Contact Center solution led to an increase in first call resolution rate by  25%.

  • Improved Customer Satisfaction Ratings: With faster response times, increased self-service options, and improved agent performance, Novatech's customer satisfaction ratings saw an increase of 20%.

A diverse team of professionals working in a call center, assisting customers over the phone.

Case Study 2: NWEA

NWEA, a nonprofit organization dedicated to empowering educators and students, struggled with customer and employee engagement challenges. With over 500 employees and a large customer base, NWEA needed a contact center solution that could support their growing needs while maintaining high levels of productivity and satisfaction.

After implementing RingCentral's Contact Center solution, NWEA experienced significant improvements in the following areas:


  • Efficient Call Routing: With intelligent routing features, NWEA was able to ensure calls were directed to the most suitable agents, leading to improved customer experience and increased productivity.

  • Increased Agent Productivity: With RingCentral's customizable dashboards and reporting tools, NWEA could track agent performance and make data-driven decisions to improve efficiency. This resulted in a 30% increase in agent productivity.

  • Enhanced Customer Experience: The implementation of advanced IVR and self-service options helped NWEA reduce wait times and provide a more personalized experience for its customers. This led to an increase in customer satisfaction ratings by 15%.

Results Achieved:

The implementation of RingCentral's Contact Center solution helped NWEA achieve significant improvements in various areas, leading to enhanced customer and employee engagement. Some of the notable results achieved were:

  • Reduced Call Abandonment Rate: With more efficient call routing and reduced wait times, NWEA saw a 25% decrease in its call abandonment rate.

  • Improved First Contact Resolution: The improved agent productivity and advanced analytics capabilities of RingCentral's Contact Center solution led to an increase in first contact resolution by 20% at NWEA.

  • Increased Employee Satisfaction: With better tools to track and monitor their performance, NWEA employees reported a higher level of job satisfaction and engagement.

Customer reviews displayed on a laptop screen, providing valuable insights and feedback on the product.

Conclusion

The integration of RingCentral's UC and CC solutions stands as a testament to the incredible impact of advanced communication technologies on customer engagement. The case studies of Novatech and NWEA highlight how these solutions help businesses in achieving exceptional customer experiences and operational excellence. With the right tools and technology, organizations can seamlessly adapt to evolving customer needs and maintain high levels of performance in times of crisis.


RingCentral's UC and CC solutions offer a comprehensive suite of features that empower businesses to achieve these goals and more. From advanced analytics to seamless remote work capabilities, RingCentral is a game-changer for modern contact centers.


To learn how RingCentral UC and CC solutions can revolutionize your business's customer engagement strategies, visit StrategiCom and discover how the right partnership can elevate your communication needs to unmatched heights.


Contact us today to explore RingCentral's solutions and request a demo. Your business’s future in customer engagement starts here.


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